Select Professional Accomplishments

– Closed $763k in incremental revenue during Q1 2017 (+347% to goal).
– Effectively scaled Furniture Retailer from a February $50k Programmatic Test to $1.96M spend in 2016 and $1.26M in Q1 2017 which received shout outs from CEO Marissa Mayer & CRO Lisa Utzschneider!
– Developed & led Microsoft Excel Macros Training Session for the North America Sales Region.
– Ended Q4 2016 with the top 2 spenders in the Mid-Market Retail Vertical, and 3 of top 5.

Experience

Account Manager, Retail

July 2015 – Present

As a Performance Account Manager I provide strategic and tactical guidance to premium search, native, display, & video advertisers within the Retail vertical. I lead an incredibly talented advertising team where we are responsible for developing advertiser relationships with Yahoo through education, communication, and collaboration.

– Managed $11.5M in advertising dollars in 2016 ($3M in Q1 2017).
– Closed $1.23M incremental revenue through SSI Programs since Q3.
– Mentor of four Yahoos to encourage personal/career development.
– Subject Matter Expert for MS Excel, Sales Training (AM Academy), Gemini Product Ads, & BrightRoll DSP.

Advertising Operations Specialist

January 2014 – July 2015

Actively monitored and analyzed advertiser’s spending patterns to provide bid, budget, and other performance optimizations based on the advertiser’s KPIs.

– Supported 4 Sales Teams and 2015 advertising spend of $119M.
– Recipient of Yahoo Fearless Leader & Macro Master Awards.
– Subject Matter Expert for MS Excel, Strategic Sales Programs, Scaled Activities, Speed & Efficiency, and Bing Ads Reclassification.
– Developed and updated multiple MS Excel Macros to streamline processes and increase productivity within the Ad Operations org.

Education

B.A. in Marketing Management, 2013

A.A. in Website Development, 2010

Fun Facts

StrengthsFinder 2.0 – Achiever, Competition, Responsibility, Focus, Includer

Master Vlookerupper – My favorite endorsement on my LinkedIn Profile which was initially added as a joke after I won the first ever Yahoo Macro Master Award.